Research into similar artists.

Looking through our ideas, the main theme that occurs is the dark vibe kind of feel, my group liked songs by The Weeknd and Frank Ocean, so I decided to do some more research into their songs, videos and websites. 

The Weeknd. 

These are the 4 covers of the weeknds recent albums, 3 out of the 4 have a common theme, which is the black and white- we wrote this down on our thought shower as we felt that it would help build atmosphere.
                                                                               









We want our music video to include a male artist, with similar style to the weeknd. In September 2012, he signed with Republic Records in a joint venture with his own imprint label XO
His website also continues his 'Black and White'/dark coloured  theme as seen in 3 out of 4 of his albums. It also includes loads of dark pictures of performing live.

I also looked at the weeknd's social media pages, I found out his Facebook has 3.7 million likes and on Twitter, he has 2.7 million followers. All though his fans and views are in the millions, I would call this a niche market as it is not actually that many compared to the artists that are in the top 10 at the moment. 

One of his latest singles, 'The Hills', managed to get 196 million views (watch below. This & Wicked Games include lots of elements in the music videos, which we wrote down on our though shower. Such as, being set on the streets, the black and white theme and the shadows/Silouhettes.                                                                                                                                                                                                                                              Sound wise, we were also looking for songs with this type of vibe as we really like the 'dark RnB' sound

Another artist that is similar to our type of artist, is party next door. They aren't as well known as the weeknd, only having 77 thousands likes on Facebook and 500k thousand followers on twitter. However, he still has a few songs featuring artists such as Drake, who is also a similar type of artist to the artist we want in our music video- this may be because he is signed to Drakes label, OVO Sound. 

This video is slightly stemming away from our video ideas, as it doesn't have that 'dark' feel to it. However, the artist is more like the artist we are going for. His website is also a lot more colourful and only consists of his sound cloud and links to buy his most recent music. (Check it out on the link below.) However, his album cover relates more to our dark theme, and it also uses some visual effects, which is what we wanted to include in our video, and there is also an effect across his jumper which looks like street lights at night which fits in with our type of vibe.

http://partyomo.com/