Music Markets.

After creating our thought shower, we decided on the genre of RnB, but we wanted to make it more Dark RnB, than just RnB in general. I decided to do some research on the market and looking at the BPI website, I found that in 2013, RnB was the fifth genre on the list for Album Sales, with a percent of 5.7 This is good in a way, as it shows that their is a smaller audience, which is a niche, so therefore it would be easier to target, especially as the audience are quite stereotypical. We can also see that Pop and Rock were the first 2, meaning it would be a lot harder to target as there is a much much bigger audience, making bigger sales (25.3%). From reading the article below, it could possibly suggest there is room to increase in the market as it quotes '2013 saw two MOR/Easy titles break through the year end top 10' it also says 'Dance scored its best score in 8 years' this tells us that the market is always changing and there is room to increase RnB sales. However, later on in the article, it states that 'RnB decreased to record its smallest share since 1995, with only 5 titles in the top 100' This reinforces the niche market/audience and encompasses that the audience like a very specific sound.