-Aimed at younger audience ages 15-30
-Working to middle class
-Perhaps people that are on drugs as a lot of his songs are about them/the feeling yo have when you're on them.
-Alternative/Edgy style
-People that can relate to his music
-Younger kids who have possibly grown up not as privileged as others.
-People that have gone through a difficult time in their life.
-Black American/British ethnicity.
Audience Profile For Jess Glynne:
-Aimed At a wider audience, aged 12-45, all though I think majority of the audience would still be in education.
-Working, Middle and upper class.
-People that like to have fun
-Possibly people that are too strict on themselves.
-All different ethnicities.
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