After making a mind map of the genres that I wanted to make videos for, I picked 2 of my favourite artists from the RnB genre and made a mind map of my favourite songs of theirs. I then quickly thought of some different ideas for each song and finally I picked the idea that I liked most and thought would look best- that is how I ended up with 'The Hills by The Weeknd'.
Most of the Weeknds music sounds very different to typical RnB, it has a bit of an alternative twist on it. I thought the video should be in Black and White as it fits with the song and I thought it would be quite cool to include things such as strobe lights and quick editing to give that 'trippy' effect, which is reflected in the track
Once I knew a couple of things I wanted to include in the video, I made another Mind Map of things I wanted to include in the video such as costumes and props, the artist/band image, Narratives and how everything links together from the artist, to the video, to the song, to the website and album cover.
After looking at what I wanted to include in the video, I then began to make a story board of my idea so I could show it visually,I also thought about camera angles and editing when creating this. (see below)For the chorus of the song, I thought it would be better to type my idea as it would be hard to draw. I imagine it to be lots of close up shots of the girls body, reinforcing that he is objectifying her, and then close up shots of him walking into her house, more close ups of bottles of wine/vodka/whiskey and then cuts to a cigarette being lit which quickly cuts to him blowing out the smoke. Next we see a close up of him putting his hand on her waist and then it would cut to more shots of them touching each other. I would like them to be quick cuts as then it shows action and i also think it would go better with the beat of the song. The next shot we see is of him walking down the drive/road at night which is an extreme long shot with long duration. Next it cuts back to her sitting in a dark room at a table. she pours a glass of wine and blowing out a candle. Finally, we see him driving away and then fades to black (or repeat chorus)
Next I created the home page & digipak. Following the theme of Black and White I decided to create the cover of the album simple and keep the theme of black and white, and I also gave the album the name of the single. For the back cover I decided to make it very plain, this makes the names of the tracks stand out.
Album Cover.
Back cover
Black and White theme continued, Name in big bold writing to make it stand out, link to where to download the latest album and a picture of the album cover. Link to social media so fans can connect.
(https://tinosantino.wordpress.com/)
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