Initial meeting with Luke.
In todays lesson, Luke, our creative director of film, came in for a meeting to give us some information of filming our music videos. The first thing he told us was that it is and will not be a good idea to use a well known song that already has a music video, by a well known artist. This is because, people will watch our video, then watch the real video and the videos will constantly getting compared to each other, making our video look weaker- as the actual video will probably have a huge budget and a team of about 50+ people working on it.
The next thing Luke told us was to try and think outside of the 'school' box and think above that. For example, not using cliche ideas such as boy meets girl, they break up, they get back together. Also looking at different materials, such as art work for inspiration and not just other music videos.
Another point he made was that it is good to include a performance element, along with the lip sync element. This is because it makes it a lot easier when editing as you can cut that to the track and then use it when and if you need/want it.
Claudia you have addressed the prep tasks well from introducing what you are expected to complete for your Advance portfolio to blogging research into existing music artist campaigns. There are some blog post entries that need to be completed with an image for example.
ReplyDeleteI particularly like the links you have made across a range of media in order to investigate a star image and the whole process of music promotions - this is wide ranging and relevant, you have discriminated in your choices well.
You do need to complete research into expected target audiences and attempt to apply audience profiles – this will help you understand the need for a consumer/ market for the product of the image that is to be promoted. It also means that you will be able to complete the prep for this week. You could also add more examples of real media links to Soundcloud, Facebook pages etc.
WELL DONE!