Polydor Talk.

Today we had a talk from Poldor records. A girl named Emily Teldor came in to talk to us about her job as a video comissioner and the music industry in general. Below are some notes I took on the talk.

• Polydor is a subsidairy to Universal. 
• In the industry at the moment, it is popular for music videos to include a narrative structure. This is because the producers want to show this in thier portfolios. 
• The comissioners put together a brief from the ideas that the directors come up with and send it out to usually around 10 producers who are then given 1 week to reply with a treatment.
• The comissioners job is to represent the artist. As there is a lot of different people working on the video, everyone needs to know what is going on and what time etc 
• To make sure that the artist is happy, usually the director and artist will lialise with their ideas so that they are both happy. 
• The single would usually come out on radio 6 weeks before it was released to build a buzz around the song and artist, but now, to try and cut down illegal downloads, the single is pretty much released as soon as it plays on radio- this doesnt affect the single, but it does affect the artist, as people dont have the time to establish the artist, they just want the song. 

We watched two very different videos that they had comissioned:

Wiley- SKANK

And Years and Years- KING