Genre, Audience and Institutions.

Blog Post 4. Genre, audience and institutions.

Genre is relevant to the audience because most people would want to know the genre before watching the films. Some genres are targeted at certain audiences, for example, stereotypically, it’s men who like to watch action, thriller and western films and women like Romantic and comedy films. However, that’s not to say women can’t watch action films and men can’t watch romantic films.

Genre is important to the film production companies because they need to know what to include in their films in order to make it a certain genre. For example, they will have to think of the conventions that they want to include to show what genre it is. They also need to think who the film Is targeted at and what they can include in the film to interest them even more. Finally, if the production company has produced a lot of action films that have been successful, they are most likely going to produce more action films as they know it will most probably be a big hit and it would be a risk to produce any other genre of film such as romantic or comedy.

Finally, It is important that the distribution companies know and understand the genre as they are going to be advertising and marketing the film(s). They will have to think of techniques to engage with their audience. For example, creating a poster that doesn’t give a lot away but intrigues the viewer and makes them want to watch at the same time. They need to get as many people as they can to view the film so they could use convergence and could attract more viewers on social media sites etc. They need to advertise the genre.