What is a focus group?
A focus group is a group of people that we will question in order for us to gather some qualitative information about our CD Digipack, Website and music video. We will ask their opinions, attitudes, beliefs and ideas towards our media project so we can use them and improve our product.
We also decided to look at the statistics from our music video on the YouTube channel, we found out some interesting facts.
This image tells us that we have had 1352 views between uploading the video and the 30th of January, which has calculated to 1903 minutes of viewing time. Most of our hits were when we first published the video, this would have been due to us posting the link to the video on our social media sites, which would have attracted a lot of viewers. A lot of people began watching the video again on the 26th January but I am not sure why this is. Perhaps someone we are unaware of shared the link to the video with other people.
This image tells us what countries have been viewing our video and what percent of the views are from each country. This is really interesting as UK is number 1, with 56% of viewers watching. This is expected as majority of our family and friends live in the UK, so will be accumalating these views. However, the next country that has been watching our video is Brazil, this is odd as none of the group know anyone in Brazil and neither do the people that are in our video. This proves that we are most definitly living in an online age, where users are sharing content globally. Our video was also the video with most countries viewing it globally out of the music videos our year created this year.
This graph shows us the most watched parts of the video. Expectedly, the beginning of the video is the most watched part as people could possibly be moved onto this video and then turn it off straight away, or people may just not like the sound or the content of the video, so turn it off. The other most watched parts of the videos, as we can see, is the UV set and the dance routine. I think this is because the UV is very different to other videos and the concept and colours are very creative which make it interesting to watch. Our video has been watched frequently throughout which shows that we have successfully made a music video people enjoy watching. This is good for a pop video as they tend to be quite repetitive and people may get bored watching.
This shows us the male to female ratio of people watching our video and the age groups they are put into. I found it interesting that there is an even male female split as we thought our target audience would be mainly girls as we used a lot of girly stereotypes such as the pink set and the flowers etc. Another thing that shocked me was the fact that in Brazil, our video was mainly watched by 35-44 year old males- which is way off our target audience of 16 year old girls.
This shows that our video has been watched on several different devices. Computer being the most and mobile phones second. All these statistics are proof that we have successfully create a music video that is enjoyed by a global audience.
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