Friday, 4 December 2015

Editing Process 2.

How does your media product represent the star image and how this is branded?
We used a pop song for our video, so therefore it is a pop video. We have used 4 different sets, including pink girly set, UV lights, Blinders and projections. By using these sets, along with the costume and make up, our artist looks very desirable, so therefore fans/audience want to look and be like her, so therefore we have created a star image. 

Who do you think you are trying to appeal to with the edited video?
Originally, I thought that our artist would appeal to both girls and boys from ages 13 upwards, However, after our audience feedback session, my view on this has changed. I think are video would be more appealing to young girls aged 8 upwards as it is very girly and fun and the song is repetitive, but I thin a few boys may find her appealing as teenage boys could easily fancy her. 

What have you learnt about technologies from the process of constructing this?


Editing Process.

Some see editing as the most crucial stage of production, it involves  is assembling shots to create a sequence.  

In our first session, we went up to the edit suite and watched all of our footage since we filmed the video. We were surprised at how good it looked. This is all we done in this session as we didn't have a lot of time. We done this organise the clips and to see which ones we would like to use and which ones we wouldn't be using. 

In the next session, we picked the footage that was best and what we liked most and then we added them to the time line and synced them up. The time line is a way of laying out the clips to make it clearer to view and edit. We began messing around with the order of our clips and decided that we wanted to show the girly set first. The music track was the first thing we added to the timeline as it made it easier to sync up our clips so the lip syncs are also in time. In this session we also renamed our clips to make it easier to see what was what, for example, we called one of our clips 'close up girly set' which was a close up of the artist in the girly set. 

In the third session, we began to cut our footage, we cropped shots so they were in time with the song and also some shots had parts of good footage, but the rest of it was, for example, accidentally filming or when she got the words wrong, so we cropped the good parts out so they were still usable. We thought this was going to be quite easy as we had already lined up and synced the our footage onto the timeline, so we thought it would just be a case of cutting and moving clips around. However, it proved to be more difficult than that. It was very hard trying to find a clip to use at the start as we didn't want to give away all the sets, so we were just going to use the girly set, but in the intro our artist wasn't moving, so it looked like the video had froze, we then tried to use clips from another set, However, she wasn't moving in them either. We used the razor tool to cut our clips. This also helped us with composition as it made us realise that going from a long shot to a close up wouldn't work as it looked wrong and out of place, so this really made us consider the order of shots we were using. 

In the next session, we decided to leave the beginning as we were wasting our time trying to find something to put there, so we began using other footage and editing that to the rest of the song. Originally, we just picked shots and laid them on the timeline but to try and organise it, we put them in order of shots we thought we would use first, but this was a bad idea. Especially as once we had finished our rough cut and re edited it, this order completely changed so that was a waste of time. 

So far, we haven't added any effects as we have just finished our video today, so I am sure that within the next week, we will be adding these. We also didn't add any effects such as cross fade of dissolve when editing, this is because our song is very fast paced and upbeat and we wanted to cut to the beats, so we used straight cuts to re in force the beat in the track. However, at the end of the video, we used a fade to black to create mystery. 

To film the video, we used a Canon 5D and to edit the video, we used Adobe Premier Cut on a mac computer.